Our environment approach has been woven around the elements of Plan-Mitigate-Adapt-Resilience.
Strengthen internal controls: There is a growing commitment to environment management systems, environmental due
diligence and build disaster planning and response systems across our manufacturing facility. The company deepened its
investment in processes and systems, especially information technology.
Building resilience towards climate change: There is a commitment to reduce energy intensity, reduce greenhouse gas
emission intensity and graduate to cleaner processes and fuels.
Reduce our impact on environment and nature: The Company intends to achieve zero waste to landfill and zero effluent
discharge targets, while moderating water consumption intensity.
Sustainability towards environment:
Solar Power through Open Access
- Annually Electricity approx. 295 lacs Units consumed & of which 27% Units of Solar Power through Open Access.
- Factory had 2.1 MW Open Access & planned to extend to 4.5 MW in the current Financial Year.
- Installation of 2.43 MW of Rooftop in our factory is done.
Water Harvesting & treatment
- Waste water recycled through STP.
- Treated water utilized in Horticulture, Toilets & Washing.
- 25% Reduction in Water Consumption through Infra Structural / Technology Improvements.
- Average Process water (120 KL Approx.) is procured & recycled. Sewage water (2%) being treated through STP.
At Kriti Industries, we believe that business transformation is accelerated by a passionate team mix that reconciles youth and experience.
Employees: At Kriti, we have invested in a culture of overarching excellence, directed towards emerging as the sectorial
benchmark in terms of quality (product and process) as well as resource productivity, leading to continuous cost
management and sustainability across market cycles. We make prudent investments (recruitment, retention and training)
to enhance efficiency and effectiveness across all our business functions. Besides, we invested in practices that have
enhanced safety–training, protocols, certifications, investment in supports and awareness-building.
Customers and vendors: The Company deepened relationships with vendors (who provided capital equipment and spares
as well as with primary customers (trade partners). Given the complex nature of material, the Company selected to work
with a large Indian vendor.
Community: The Company engaged with the community around its manufacturing location with the objective to widen the
circle of prosperity through relevant interventions in line with Sustainable Development Goals.
At Kriti, governance comprises the commitment to do things the right way in addition to doing the right things.
This combination enhances organisational predictability and consistency, attracting stakeholders in turn who believe in
doing business our way.
Balanced approach: At Kriti, we have selected to balance caution and aggression (strategic aggression and tactical
conservatism), resulting in a relatively de-risked approach. As a part of this approach, we focus on capital investments
generating an attractively short-term payback, maximising cash flows over mere paper profits and reinvesting into the
business.
Trust: At Kriti, we have selected to build our business around long-term trust and commitment. This approach has
influenced our investments in assets, technologies, brands, people, locations, products and trade partners.
Think long-term: At Kriti, we have selected to build the business around long-term patience and goal. We believe that this
approach has translated into the highest standards of technology, integrity and competencies.
Diversify instead of singular focus: At Kriti, we believe that core competence is the biggest insurance against cyclical
downturns. In view of this, the Company selected to position itself not as much as a polymer pipes and fittings company as
much as a fluid transmission products company (that also manufactures PVC/HDPE pipes and fittings). We believe that our
extrusion competence has been leveraged to manufacture pipes of large diameters across a range of applications (water
transmission/telecom/gas/building products). This holistic positioning has enhanced the Company’s strategic clarity,
opening it to emerging opportunities, attracting knowledge professionals and strengthening product / process research.
Data-driven: At Kriti, we are an analytics-driven organisation that generates data-driven ground realities resulting in
informed decision-making. In turn, the management provides this data and information to executives and distribution
partners. This has helped mature the organisation, to one driven largely by technology-aided information sharing.
